Our Mission

Our mission is to educate and provide opportunities for people of diverse interests to work together to improve environmental, recreational, cultural and economic resources of the Rock River Basin.

Our Vision

We envision a community that is inspired to take collective action to protect and improve our resources for all, now and in the future in the Rock River Basin. Our vision includes clean waters; plentiful native fish and wildlife; accessible opportunities for recreation; and vibrant sustainable cities, towns, farms, prairies, wetlands, forests and cultural sites.

Rock River Coalition Values

• Stewardship: We are all connected by the land, water and wildlife. Thus, we have a responsibility to engage and inspire people to take care of them.
• Diversity: We are driven to develop a community of advocates who advance access, justice, equity, diversity and inclusion.
• Collaboration: We are committed to collective efforts and collaborative partnerships focused on short- and long-term actions and aspirations.
• Science: We are guided by evidence-based research and informed decision-making.
• Education: We are dedicated to sharing information for people to learn about Rock River Basin’s diverse assets.
• Exploration: We cultivate experiences and opportunities that tap into a spirit of curiosity and exploration so all can experience nature where we live, learn, work, and play.